jeff koegel illustrations

JEFF KOEGEL

Tools of Man. client: University of Pennsylvania, art director: Catherine Gontarek

The decline of traditional manufacturing is a symptom of a deeper loss.

Don Paco’s Hard Cider. An apple a day, Asturias-style, client: University of Pennsylvania, art director: Catherine Gontarek

Feature about pressing apples for cider in Northern Spain, and how the region's culture is rooted in this tradition

A Bear-Sized Adventure, client: Virginia Living Magazine, art director: Sonda Andersson Pappan

A hiker recalls his adventure in the wilderness of Virginia

Cover for Jason Reynolds’ Book, For Every One, client: Simon & Schuster, art director: Michael McCartney

Originally performed at the Kennedy Center for the unveiling of the Martin Luther King Jr. Memorial, a rallying cry to the dreamers of the world.

Choice Cuts, client: University of Pennsylvania, art director: Catherine Gontarek

Feature about online literary magazine The Cleaver

The Era of the Cloud, client: The New York Times, art director: Rodrigo Honeywell

Full-cover image for a special feature on massive leaps in computing power as an abundant resource through cloud computing

A West Texas Marriage, client: University of Pennsylvania, art director: Catherine Gontarek

Illustration for a poem about a desert woman who marries an eagle.

The Ban Tho and Me, client: University of Pennsylvania, art director: Catherine Gontarek

A student reflects on the meaning of honoring her ancestors at the family alter in this digital age

Reader’s Digest’s 1952 article Cancer by the Carton was the first mainstream print piece to state that smoking causes cancer, and blames the rise in the cancer rate on the cigarette industry’s glamorous propaganda. The story was featured in the first episode of Mad Men. The new artwork by Jeff Koegel will be featured with the reprint of the original article in the fall 2013 Reader’s Digest’s Classics, Asia Edition, art director: John Yates

Failing Fallingwater, client: University of Pennsylvania, art director: Catherine Gontarek

commentary on the making of this image

Packaging for Micheal Fordays vinyl LP release

Pictures from the Floating World (black water version), client: University of Pennsylvania, art director: Catherine Gontarek

The Philadelphia Orchestra commissioned David Ludwig to compose a concerto for principal bassoonist Daniel Matsukawa. Ludwig was enamored of Matsukawa’s silvery, lyrical sound and envisioned a work that “lived in melodies.” That led him to the idea of floating lines, then water, then the concept

of floating through life.